The rundown: To create a short video to live on zulily’s website where it would be embedded on the point of sales page aiding in conversion.

Concept and Execution: The concept/idea came from the various uses that people get out of crocs ranging from from the world of professionals to kids and play. Length for these types of videos generally range from 30 seconds up to 2 minutes.

Gear Breakdown: All footage was shot on a Panasonic Lumix GH5. This camera is a workhorse when it comes to its size and price point. The set was lit with two Desisiti 1200 watt HMI’s from each side with diffusion. Pretty simple setup. Post production was done in Premiere Pro.

Team:

Styling By: Gabrielle Rouleau

Assistance by Jessie Baird